I Coded SocialRally to Hack Attention
3 min readMarie Fa
Other languages:fres

I Coded SocialRally to Hack Attention

Networks filter. People don't click anymore. I created a tool that algorithms can't block: challenges, points, shares. Real engagement. A platform designed to defy the algorithm.

A game your community can join, explore, love, share - without Meta or Google calling the shots..

At first, I just wanted a link that would spread.
Something simple to create engagement, without begging the algorithm.
A gateway to what really matters.

So I coded a world.
A world of Hops, Hoopers, and HopMasters.
A world where every click becomes a mission, every player a hero, every share a propagation.

But I'm not the center of the story.
You are.
Your project. Your audience. Your message.


The problem wasn't technical. It was attentional.

You publish. No one sees.
You make a Reel. The algorithm decides.
You want traffic? You have to pay.
You want engagement? Cross your fingers.

Attention has become a market.
And you're just a pawn in the platforms' game.

But what if you were the one launching the game?
A game your community can join, explore, love, share - without Meta or Google telling you what to do.


Welcome to the universe of Hops

On SocialRally, you build interactive rallies.
Each step is a Hop:

  • a quiz,
  • a photo submission,
  • a clue to find,
  • a thought-provoking question,
  • a quick vote,
  • a surprise twist,
  • or a scripted wait.

You choose.
You guide.
And players hop in.

They earn points, bonuses, rewards.
They share their link. They come back.
And you're not spamming anymore: you're truly engaging.


The stack?

Home-brewed stack:

  • Next.js - client + server rendering, native speed
  • Supabase - auth, database, storage, real-time
  • Vercel - instant (and magical) deployment
  • React + Tailwind - clean, fast, fluid UI
  • Stripe - payments, trials, plans
  • OpenAI - multilingual AI content generation
  • and Hopa, my integrated AI engine for generating rally ideas, translating, enriching the creator experience

Add to that a ton of client-side logic: timers, scoring, challenge links, snapshots, vector search, notifications, bonuses...

It's a platform.
But it's also a work of art.
Designed for those who want to build something that lasts.


What do you want? Traffic? UGC? Leads? Links?

You can create it all.
Not with ads. With Hops.

Want to collect sincere messages? → HopNote.
Create a viral effect? → HopShare.
Collect photos? → HopSnap.
Run a flash survey? → HopPulse.
Create anticipation? → HopWait.
And tie it all together in a real narrative? → HopStory.

You assemble your rally like a Netflix series.
And people stick around, progress, share.

Because it's fun. Because it's alive.
Because it rewards.


It's not a funnel. It's a game

You're not throwing out a form.
You're proposing a mission.

You're not shouting "new product!"
You're triggering a quest.

And those who play?
They remember. They return. They talk about it.

It's more than a click.
It's attention transformed into action.


Ready to launch your first rally?

You have nothing to lose.
Except their attention... if you do what everyone else does.

But if you want to create something fun, useful, and contagious -
Then create a rally.
Make them play.
Watch.
And become, yourself, a HopMaster.


👉 Learn more about engagement with SocialRally
📰 Read Social Rally blog posts
🎲 Discover existing rallies (and upcoming ones)