SEO is dead, AI-ready raises its glass (which margarita will the AI choose?)

We hear it everywhere: "SEO is dead." Not completely. But it's on life support.

Good SEO still means good structure: a site that's clear, fast, accessible, well-tagged. That won't disappear. But old-school SEO — keyword stuffing and begging Google for clicks — yes, that's already buried.

Today, the real question isn't: "Am I ranking well on Google?" It's: "Will the AIs quote me in their answers?"

A concrete example

You're looking for a margarita in Bacalar.

• Classic SEO version: "Margarita Bacalar | Cocktail Margarita Bacalar | Best bar Bacalar happy hour."

• AI-ready version: "Artisanal mezcal and hibiscus margarita, served at sunset on the Bacalar lagoon. 180 pesos (≈10 $), happy hour from 6 to 8 PM, at El Velero bar, Calle 22."

👉 The first version feels empty: keyword repetition, no real info. 👉 The second gives a clear, precise answer that any AI could quote directly.

Why it changes everything

• Yesterday: you had to convince Google to send you a click.
• Today: you must convince the AI to cite you.
• And if you don't write for that, your competitor will take your place in the answer.

How to write AI-ready

1. Write as if you were already the AI. Imagine the exact question your customer would ask. Answer directly, no fluff, as if your sentence were read out loud in an AI response.

2. Give verifiable details. Price, address, schedule, ingredients, dimensions, quantity… That's what turns text into usable data.

3. Cut the empty phrases. "The best cocktail in town" says nothing. "Non-alcoholic margarita with lime and coconut water, 90 pesos, available every Sunday afternoon at the artisan market kiosk in Bacalar" → that's a real answer.

4. Structure your content.

   • FAQs: "Where? When? How much? How?"
   • Comparison tables: perfect for prices, options, sizes.
   • Q&A lists: ideal for products, menus, services. The clearer it is, the easier for AI to quote you.

5. Think in three axes: where, when, how. Where does it happen? When does it take place? How does it work or how can I get it? Cover those three, and you're instantly AI-ready.

Conclusion

Traditional SEO is on life support. What matters now is being AI-ready: writing so your content gets cited directly in an answer.

Your customers no longer type "cocktail Bacalar happy hour" into Google. They ask an AI: "Where can I drink a good margarita in Bacalar?"

And if your site is AI-ready, it'll be your margarita that gets served.

Salud! 🍹